Mobile Gaming: The Demographics, Trends, and Growing Economy

Mobile Gaming: The Demographics, Trends, and Growing Economy

Mobile Gaming: The Demographics, Trends, and Growing Economy

In recent years, mobile gaming has become one of the most popular forms of entertainment. With the popularity of smartphones and tablets, people can now enjoy games anytime and anywhere. In this blog post, we take a closer look at the demographics, trends, and growing economy of the mobile gaming industry.


Mobile games are popular across all age groups, but the largest group of gamers are between the ages of 18 and 24, accounting for 38% of all mobile gamers. The second largest group is the 25-34 age group, accounting for 31% of mobile gamers. While older groups also enjoy mobile games, they do so to a lesser extent. These figures show that mobile games are not only suitable for young people, but also appeal to a wide range of age groups.

Contrary to the common stereotype that gaming is only for men, both men and women enjoy playing mobile games. According to a report, 51% of mobile gamers are men and 49% are women. This shows that mobile gaming is a gender-neutral form of entertainment that everyone can enjoy.

Global Reach

Mobile gaming is a global phenomenon that transcends borders and cultures. While usage varies by region, mobile games are popular globally. The region with the highest usage is Asia, followed by Europe and North America. In Asia, mobile games are particularly popular in countries such as China, South Korea and Japan. However, the popularity of mobile games is not limited to these regions and is growing rapidly in other parts of the world as well.


The types of games people play on mobile devices vary widely, but the most popular genres are puzzle, action, and simulation games. Puzzle games are especially popular, accounting for 57% of all mobile game downloads. Other popular genres include role-playing games (RPGs), strategy games, and casual games. Beyond simply wasting time, these games can provide a sense of accomplishment, aid in problem solving, and promote relaxation.

Other Interests

Mobile gamers aren't just interested in games. They also enjoy other forms of entertainment, such as music and movies. According to a report, mobile gamers are more likely than non-gamers to stream music and watch movies on their mobile devices. In fact, mobile gaming and entertainment go hand in hand, with many games incorporating music and movies into their gameplay.

Economic Growth

Mobile gaming is not only a popular form of entertainment, but also a growing industry with a significant impact on the global economy. In fact, according to a report by Newzoo, the global mobile gaming market is expected to reach $91.2 billion in revenue by 2021.

This growth can be attributed to various factors, including the growing popularity of smartphones and tablets, the rise of mobile gaming in emerging markets, and continuous innovation and improvement in mobile gaming technology.

Additionally, mobile gaming has also become a lucrative industry for game developers and publishers. Mobile gaming accounted for more than half of the global gaming market revenue in 2020, generating $77.2 billion in revenue, according to a Sensor Tower report. This revenue comes from a combination of in-app purchases and advertising.


May 18, 2024